Creating Your Small Business SEO Strategies by Connor Foster Internet Marketing Manager Importance of SEM in Your Online Business Marketing and advertising strategist David Meerman Scott says that inbound marketing enables internet entrepreneurs to "earn their way" right into a customer's focus as opposed to intruding on their focus with the help of paid commercials. The term "inbound marketing" was sparked by HubSpot CEO Brian Halligan and is similar with the theory of Permission Marketing, a 1999 book by Seth Godin. Set side by side with outbound marketing, inbound reverses the relationship between business and customer. As a matter of fact, although outbound marketing is intending to push the product through many types of networks, inbound marketing develops attention, draws in and assists new customers with communication channels like websites, social media marketings, direct mail and so forth. Online Marketing will consistently be recognized as