Internet Marketing Overview by Jacob Howard Senior Technical Online Marketing Professional Why Online Marketing is Essential to your Business and Label Marketing strategist David Meerman Scott says that inbound marketing lets marketing professionals to " make their way" into a customer's focus instead of intruding on their awareness with paid affiliate ads. The word "inbound marketing" was originated by HubSpot Chief Executive Officer Brian Halligan and is synonymous with the idea of Permission Marketing, a 1999 publication by Seth Godin. Set side by side with outbound marketing, inbound reverses the relationship between service provider and potential customer. As a matter of fact, even though outbound marketing is going to push the products or services through various networks, inbound marketing builds attention, draws in and assists new potential clients with communication channels such as blogs, social media sites, direct-mail advertising and many mo